--- title: "groas Blog: Insights on AI & Google Ads" description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS." url: "https://groas.com/blog" image: "https://groas.com/og/groas.jpg" --- # groas Blog The Best Blog Around AI & Google Ads On The Internet. [![Five suspended geometric prisms of varying heights arranged in a row, lit from the left in cool teal, floating against a deep slate background.](https://groas.com/media/blog/cc1cf7502161d283a6f983fee08a418fa3a65ac5f166f025f013daf2e1d151b4.jpg)](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) ## [Google Ads Agency Pricing Models Compared: 2026 Guide](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) [A structured comparison of the five main Google Ads agency pricing models in 2026: percentage of ad spend, flat retainer, performance-based, hourly consulting, and autonomous flat-fee management. Learn what each model actually costs at different spend levels, where the incentive conflicts hide, and how to pick the right structure for your business stage and growth trajectory.](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) [May 24, 2026 • 11 min read](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![A report card with a red-circled 61/100 score skewered on a fishing hook, suggesting the free ad grade is bait for a sales call.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/652f3940-f17b-4229-9a9f-e5863a2e5c5b.png)](https://groas.com/post/congratulations-your-account-scored-61-1) ## [Congratulations, Your Google Ads Account Scored 61/100](https://groas.com/post/congratulations-your-account-scored-61-1) [October 13, 2026 • 9 min read](https://groas.com/post/congratulations-your-account-scored-61-1) [Written by Alexander Perelman](https://groas.com/post/congratulations-your-account-scored-61-1) * [![A self-driving car steers itself at night while a chauffeur relaxes in the back watching a taxi meter climb: the machine does the work, the fee keeps running.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/40cec8cf-d641-4082-aa8a-d3a912f44b8c.png)](https://groas.com/post/2015-prices-2026-effort-a-timeline-of-ev) ## [Google Ads Automated the Work. Why Is Your Agency Still Charging the Same Percentage?](https://groas.com/post/2015-prices-2026-effort-a-timeline-of-ev) [October 13, 2026 • 11 min read](https://groas.com/post/2015-prices-2026-effort-a-timeline-of-ev) [Written by Alexander Perelman](https://groas.com/post/2015-prices-2026-effort-a-timeline-of-ev) * [![Clay greyhound races after a paper form on a lure, dashing past a clay customer holding out a signed contract: the algorithm chases forms, not buyers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1f28d1a4-af70-4eb0-9be8-d38c0c56aaa9.png)](https://groas.com/post/setting-up-ai-max-for-lead-gen-pick-lead) ## [Set Up AI Max for Lead Gen Without Teaching It to Chase Junk Forms](https://groas.com/post/setting-up-ai-max-for-lead-gen-pick-lead) [October 13, 2026 • 11 min read](https://groas.com/post/setting-up-ai-max-for-lead-gen-pick-lead) [Written by Alexander Perelman](https://groas.com/post/setting-up-ai-max-for-lead-gen-pick-lead) * [![A paper aeroplane folded from a banknote is held down on a pilot's clipboard by a sticky note reading £120 CPA: no take-off until the number is written.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c95c8e25-b0ea-4cc9-8683-d18e2fe4ef01.png)](https://groas.com/post/write-the-number-down-first-a-12-point-c) ## [Write the Number Down First: A 12-Point CPA vs ROAS Pre-Flight Checklist](https://groas.com/post/write-the-number-down-first-a-12-point-c) [October 13, 2026 • 9 min read](https://groas.com/post/write-the-number-down-first-a-12-point-c) [Written by Alexander Perelman](https://groas.com/post/write-the-number-down-first-a-12-point-c) * [![Tiny model: a man guards a 'Same-day repairs' billboard while, behind his back, workers swap the shop it points to for a glossy doorless facade.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/309ca491-aef5-46d5-918a-0a56166f119d.png)](https://groas.com/post/the-landing-page-nobody-told-me-about-fo) ## [Day 11: The Landing Page That Undid a Google Ads Launch](https://groas.com/post/the-landing-page-nobody-told-me-about-fo) [October 13, 2026 • 10 min read](https://groas.com/post/the-landing-page-nobody-told-me-about-fo) [Written by Alexander Perelman](https://groas.com/post/the-landing-page-nobody-told-me-about-fo) * [![Clay agency rep proudly shows a tiny seedling tagged “Learning” while a sweating client shovels cash into a stove amid months of torn calendar pages.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0ff8a933-44a7-4db6-976a-a4fc3e54b24f.png)](https://groas.com/post/your-google-ads-account-is-still-in-the) ## [Your Google Ads Account Is Still Learning (A Letter From Your Agency, Month Seven)](https://groas.com/post/your-google-ads-account-is-still-in-the) [October 13, 2026 • 10 min read](https://groas.com/post/your-google-ads-account-is-still-in-the) [Written by Alexander Perelman](https://groas.com/post/your-google-ads-account-is-still-in-the) * [![A dusty control console stripped of its faders labelled bids, match types and headlines, leaving one red knob taped 'TARGET' as the decision that remains.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/33ae8149-37bc-477e-b282-ab0ac511abbb.png)](https://groas.com/post/from-enhanced-cpc-to-ai-max-a-dated-time) ## [From Smart Bidding to AI Max: The PPC Work Google Automated, Year by Year](https://groas.com/post/from-enhanced-cpc-to-ai-max-a-dated-time) [October 13, 2026 • 11 min read](https://groas.com/post/from-enhanced-cpc-to-ai-max-a-dated-time) [Written by Alexander Perelman](https://groas.com/post/from-enhanced-cpc-to-ai-max-a-dated-time) * [![A perfect golden loaf with a gold prize rosette is cut open to reveal raw dough, beside a timer that has rung: it looks done but isn't ready.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2b5ad666-33ab-4b1d-9f7b-63220e0793a0.png)](https://groas.com/post/why-every-honest-google-ads-guarantee-is) ## [Why a 30-Day Google Ads Guarantee Should Make You Suspicious](https://groas.com/post/why-every-honest-google-ads-guarantee-is) [October 13, 2026 • 10 min read](https://groas.com/post/why-every-honest-google-ads-guarantee-is) [Written by Alexander Perelman](https://groas.com/post/why-every-honest-google-ads-guarantee-is) * [![A woman in a gridlocked taxi stares at the glowing meter still ticking up: the fee keeps running even when results go nowhere.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f8fc9a67-941b-48f1-b3e5-ce82d37002b4.png)](https://groas.com/post/directive-vs-disruptive-advertising-pric) ## [Directive vs Disruptive Advertising: Who Pays When Results Stall?](https://groas.com/post/directive-vs-disruptive-advertising-pric) [October 13, 2026 • 10 min read](https://groas.com/post/directive-vs-disruptive-advertising-pric) [Written by Alexander Perelman](https://groas.com/post/directive-vs-disruptive-advertising-pric) * [![Clay figure waits patiently by a door marked LEARNING, staring at a clock, while a tap behind him pours gold coins onto the floor unnoticed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/81c6575c-af9d-49dd-9875-23b6817a31a9.png)](https://groas.com/post/everything-i-believed-about-my-first-mon) ## [Google Ads Learning Phase: The First-Month Beliefs That Cost Beginners Money](https://groas.com/post/everything-i-believed-about-my-first-mon) [October 13, 2026 • 10 min read](https://groas.com/post/everything-i-believed-about-my-first-mon) [Written by Alexander Perelman](https://groas.com/post/everything-i-believed-about-my-first-mon) * [![Five identical hourglasses sit on cash stacks that rise steeply left to right: the money grows while the time stays the same.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b7ff1624-e0a9-4271-b214-83ee924eff18.png)](https://groas.com/post/the-fee-curve-what-agencies-charge-per-h) ## [The Fee Curve: What a 15% Google Ads Management Fee Costs per Hour](https://groas.com/post/the-fee-curve-what-agencies-charge-per-h) [October 13, 2026 • 11 min read](https://groas.com/post/the-fee-curve-what-agencies-charge-per-h) [Written by Alexander Perelman](https://groas.com/post/the-fee-curve-what-agencies-charge-per-h) * [![Two towering identical agency proposal binders loom over a single contract page whose 'TARGET' line is left blank, a fountain pen waiting beside it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f3892be4-0589-4938-b5e9-19487f491af4.png)](https://groas.com/post/an-open-letter-to-the-vp-choosing-betwee) ## [An Open Letter to the VP Choosing Between Tinuiti and Wpromote: Get the Number in Writing](https://groas.com/post/an-open-letter-to-the-vp-choosing-betwee) [October 13, 2026 • 11 min read](https://groas.com/post/an-open-letter-to-the-vp-choosing-betwee) [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-vp-choosing-betwee) * [![A clay marketer sits on his hands at 1 a.m., straining not to pull a big red lever as a calendar reads DAY 4, resisting the urge to tinker early.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/05c3136f-a391-49b0-93e3-c89f85d8abf7.png)](https://groas.com/post/one-account-10k-a-month-90-days-the-week) ## [One Account, $10k a Month, 90 Days: The CPA Launch Plan I'd Put My Fee On](https://groas.com/post/one-account-10k-a-month-90-days-the-week) [October 13, 2026 • 10 min read](https://groas.com/post/one-account-10k-a-month-90-days-the-week) [Written by Alexander Perelman](https://groas.com/post/one-account-10k-a-month-90-days-the-week) * [![Brass tweezers lift one neatly cut paragraph out of a printed web page, leaving the rest behind, as AI search lifts single passages.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/061ee886-9410-4603-9c91-99b1283ecfbc.png)](https://groas.com/post/steal-these-14-citable-blocks-copy-ready) ## [14 Copy-Ready Passages for AI Search Citations](https://groas.com/post/steal-these-14-citable-blocks-copy-ready) [October 13, 2026 • 11 min read](https://groas.com/post/steal-these-14-citable-blocks-copy-ready) [Written by Alexander Perelman](https://groas.com/post/steal-these-14-citable-blocks-copy-ready) * [![Five red toolboxes shrink from full size to thimble-sized, yet each carries the same big "15%" price tag: less work, same fee.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/221042e2-f46e-427f-a40e-131e67018aa5.png)](https://groas.com/post/from-15-of-spend-to-pay-on-results-a-dat) ## [Google Ads Management Fees: A Timeline of Shrinking Work and Stubborn Prices](https://groas.com/post/from-15-of-spend-to-pay-on-results-a-dat) [October 13, 2026 • 10 min read](https://groas.com/post/from-15-of-spend-to-pay-on-results-a-dat) [Written by Alexander Perelman](https://groas.com/post/from-15-of-spend-to-pay-on-results-a-dat) * [![A glass funnel overflowing with paper lead forms drips out just one gold coin into an empty dish: lots of leads, almost no revenue.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/479532b0-79ec-4228-946e-ede8dbae9faf.png)](https://groas.com/post/six-months-24k-more-leads-flat-pipeline) ## [More Leads, Flat Pipeline: A Six-Month Agency Postmortem](https://groas.com/post/six-months-24k-more-leads-flat-pipeline) [October 13, 2026 • 11 min read](https://groas.com/post/six-months-24k-more-leads-flat-pipeline) [Written by Alexander Perelman](https://groas.com/post/six-months-24k-more-leads-flat-pipeline) * [![An old, coffee-stained impressions report sits in a barber chair sporting a slick new haircut, mocking AI visibility scores as rebranded old metrics.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5e93af4d-6e5f-46c4-9c48-1d085dbfe05e.png)](https://groas.com/post/your-ai-visibility-score-is-just-impress) ## [Your AI Visibility Score Is an Impressions Deck With a New Haircut](https://groas.com/post/your-ai-visibility-score-is-just-impress) [October 13, 2026 • 9 min read](https://groas.com/post/your-ai-visibility-score-is-just-impress) [Written by Alexander Perelman](https://groas.com/post/your-ai-visibility-score-is-just-impress) * [![A miniature street where a giant neon "SPONSORED" billboard is ignored while tiny shoppers queue at a small spotlit shop, showing earned trust beating ads.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8635d003-e6eb-46f1-b35a-004f2044d2e4.png)](https://groas.com/post/by-2027-the-ad-above-the-ai-answer-will) ## [By December 2027, the AI Overview Citation Will Be Worth More Than the Ad Above It](https://groas.com/post/by-2027-the-ad-above-the-ai-answer-will) [October 13, 2026 • 11 min read](https://groas.com/post/by-2027-the-ad-above-the-ai-answer-will) [Written by Alexander Perelman](https://groas.com/post/by-2027-the-ad-above-the-ai-answer-will) * [![A fisherman proudly hauls tagged fish from a tiny fenced pond of his client's own stock, while the open sea full of wild fish lies untouched behind him.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b40efcea-a536-4390-91cb-6c291fd08422.png)](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you) ## [A CPA-Based Agency Fee Can Still Reward the Wrong Results](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you) [October 13, 2026 • 9 min read](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you) [Written by Alexander Perelman](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you) * [![Three identical restaurant check folders: one neatly closed, one spilling an endless receipt, one with a ticking taxi meter built in: the same job, three bills.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8009cd7d-9540-4fb9-92b1-e202367c828d.png)](https://groas.com/post/what-90-days-of-google-ads-management-ac) ## [The 90-Day Google Ads Bill: $4k Retainer vs. 15% of Spend vs. a Flat-Fee Sprint](https://groas.com/post/what-90-days-of-google-ads-management-ac) [October 13, 2026 • 10 min read](https://groas.com/post/what-90-days-of-google-ads-management-ac) [Written by Alexander Perelman](https://groas.com/post/what-90-days-of-google-ads-management-ac) * [![Cartoon of a man in a bathrobe waiting for a beeping smoke detector to put out his kitchen fire, ignoring the extinguisher on the wall.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/908a7c0d-ed03-4147-8fd6-04302c7ab36b.png)](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or) ## [Will an AEO Tool Get You Cited, or Just Tell You You’re Missing? Seven Questions Answered](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or) [October 13, 2026 • 9 min read](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or) [Written by Alexander Perelman](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or) * [![Cartoon: a founder pours cash into an ad machine that yields three customers, while coins gush into a grinning agency rep's hat: "Great month — you spent more!"](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6e373828-208e-4e4e-90e0-d2e800fedb60.png)](https://groas.com/post/an-open-letter-to-the-founder-about-to-s) ## [Before You Sign a Performance-Based Ads Deal, Check Who Gets Paid When Costs Rise](https://groas.com/post/an-open-letter-to-the-founder-about-to-s) [October 13, 2026 • 10 min read](https://groas.com/post/an-open-letter-to-the-founder-about-to-s) [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-founder-about-to-s) * [![A miniature crew installs a new glass storefront in front of an untouched, ribbon-sealed old shop, changing its face without entering the building.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/307832b6-dd8f-4262-8b5a-989c10e280ec.png)](https://groas.com/post/onboard-your-first-white-label-aeo-clien) ## [Onboard a White-Label AEO Client in an Afternoon Without Touching Their CMS](https://groas.com/post/onboard-your-first-white-label-aeo-clien) [October 13, 2026 • 10 min read](https://groas.com/post/onboard-your-first-white-label-aeo-clien) [Written by Alexander Perelman](https://groas.com/post/onboard-your-first-white-label-aeo-clien) * [![A steel safe engraved 'GUARANTEED' with every side's door hanging open, cash sliding out: a guarantee so full of exits it protects nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/04658a35-c139-4bb9-bf22-11e119b4b2cb.png)](https://groas.com/post/teardown-the-performance-guarantee-claus) ## [Teardown: The Performance Guarantee That Lets an Agency Keep Its Fee](https://groas.com/post/teardown-the-performance-guarantee-claus) [October 13, 2026 • 10 min read](https://groas.com/post/teardown-the-performance-guarantee-claus) [Written by Alexander Perelman](https://groas.com/post/teardown-the-performance-guarantee-claus) * [![A brass taxi meter spews an endless receipt that buries a row of ten business cards, showing per-prompt software costs eating an agency's retainer.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8d2faabe-b329-440c-8b98-b9f51e987148.png)](https://groas.com/post/how-to-package-white-label-ai-seo-into-c) ## [How to Price an AEO Retainer That Still Pays at Client Ten](https://groas.com/post/how-to-package-white-label-ai-seo-into-c) [October 13, 2026 • 9 min read](https://groas.com/post/how-to-package-white-label-ai-seo-into-c) [Written by Alexander Perelman](https://groas.com/post/how-to-package-white-label-ai-seo-into-c) * [![A pop-up contract where a founder and an agency rep shake hands as a fine-print pull-tab opens a trapdoor under only the founder's feet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/099cf571-c1d0-4bdf-bedc-226ae350827b.png)](https://groas.com/post/the-performance-pricing-glossary-18-term) ## [The Performance-Pricing Glossary: 18 Contract Terms That Decide Who Carries the Risk](https://groas.com/post/the-performance-pricing-glossary-18-term) [October 13, 2026 • 10 min read](https://groas.com/post/the-performance-pricing-glossary-18-term) [Written by Alexander Perelman](https://groas.com/post/the-performance-pricing-glossary-18-term) * [![Rows of numbered, cracked fortune cookies on a lab tray, a few slips ticked in red, showing AI answers must be sampled repeatedly, not trusted once.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3ba510d6-80a9-4e59-a42e-53f81a0647e9.png)](https://groas.com/post/the-30-prompt-test-measure-your-brand-s) ## [The 30-Prompt Test for AI Search Visibility](https://groas.com/post/the-30-prompt-test-measure-your-brand-s) [October 13, 2026 • 10 min read](https://groas.com/post/the-30-prompt-test-measure-your-brand-s) [Written by Alexander Perelman](https://groas.com/post/the-30-prompt-test-measure-your-brand-s) * [![After a ruined steak dinner, a suited man stands to leave while sliding the bill to his frustrated dinner companion, asking who pays when results miss.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c13576cf-f0f4-4ac6-9ad2-3ffe1ef60428.png)](https://groas.com/post/search-marketing-companies-that-actually) ## [Search Marketing Companies Ranked by Who Pays When Performance Misses](https://groas.com/post/search-marketing-companies-that-actually) [October 13, 2026 • 11 min read](https://groas.com/post/search-marketing-companies-that-actually) [Written by Alexander Perelman](https://groas.com/post/search-marketing-companies-that-actually) * [![Tabletop model: a giant tap pours coins into a leaky pipe while a grinning tollbooth attendant skims 15%, and only a few tiny customers trickle out.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/91226106-e678-4ebd-926b-134b0d585026.png)](https://groas.com/post/7-myths-about-pay-for-performance-google) ## [8 Myths About Performance-Based Google Ads Pricing](https://groas.com/post/7-myths-about-pay-for-performance-google) [October 13, 2026 • 9 min read](https://groas.com/post/7-myths-about-pay-for-performance-google) [Written by Alexander Perelman](https://groas.com/post/7-myths-about-pay-for-performance-google) * [![A brass thermometer reads maximum on a smouldering wall above an unopened toolbox: tracking the problem precisely while nobody fixes it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c1a7fa2c-914e-4050-ba40-64604ca7e072.png)](https://groas.com/post/should-a-small-business-run-aeo-in-house) ## [DIY AEO or Done-for-You? 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