---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 4)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 4 of 64."
url: "https://groas.com/author/alexander-perelman/page/4"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A small "$2,500" price tag tied to an enormous receipt that spills off a desk and heaps on the floor, showing the real yearly cost behind the monthly fee.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7df783cc-eb09-46d6-bae9-002fefa44261.png)](https://groas.com/post/what-a-2-500-a-month-google-ads-agency-r)
  ## [What a $2,500-a-Month Google Ads Agency Costs Over a Year](https://groas.com/post/what-a-2-500-a-month-google-ads-agency-r)
  [October 11, 2026 • 10 min read](https://groas.com/post/what-a-2-500-a-month-google-ads-agency-r)

  [Written by Alexander Perelman](https://groas.com/post/what-a-2-500-a-month-google-ads-agency-r)
* [![A man in a bathrobe sits in his emptied living room, calmly watching crisp security footage of movers carrying off his sofa: perfect evidence, nothing saved.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/13a8280e-645c-4cb2-987f-bb3b20e5c9d3.png)](https://groas.com/post/watchers-vs-doers-ai-overview-tools-rank)
  ## [AI Overview Tools Ranked: Which Ones Actually Ship Fixes?](https://groas.com/post/watchers-vs-doers-ai-overview-tools-rank)
  [October 11, 2026 • 10 min read](https://groas.com/post/watchers-vs-doers-ai-overview-tools-rank)

  [Written by Alexander Perelman](https://groas.com/post/watchers-vs-doers-ai-overview-tools-rank)
* [![A tiny model factory line where a page wearing a '#2' rosette is stopped at a red gate while a scruffy forum page rolls on to get stamped 'CITED'.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/223665dc-b609-42ac-a1e9-00ed1c952ab8.png)](https://groas.com/post/why-your-page-ranks-on-google-but-never)
  ## [Why Your Google Ranking Doesn’t Guarantee a ChatGPT Citation](https://groas.com/post/why-your-page-ranks-on-google-but-never)
  [October 11, 2026 • 10 min read](https://groas.com/post/why-your-page-ranks-on-google-but-never)

  [Written by Alexander Perelman](https://groas.com/post/why-your-page-ranks-on-google-but-never)
* [![A security guard watches monitors of a rival shop packed with customers while his own empty store fills the centre screen, dutifully logging, doing nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/af1c403f-5215-443b-b0a0-341c7cc10a6c.png)](https://groas.com/post/congratulations-your-ai-visibility-score-2)
  ## [Your AI Visibility Score Fell 4 Points. Your Reporting Tool Changed Nothing.](https://groas.com/post/congratulations-your-ai-visibility-score-2)
  [October 11, 2026 • 9 min read](https://groas.com/post/congratulations-your-ai-visibility-score-2)

  [Written by Alexander Perelman](https://groas.com/post/congratulations-your-ai-visibility-score-2)
* [![A tiny man photographs one raindrop on a leaf while a giant rain gauge behind him measures the whole rainfall — one sample versus a real rate.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d8ee1901-17b4-44ac-864f-68b4c17e4ac9.png)](https://groas.com/post/build-your-own-ai-visibility-tracker-in)
  ## [Build an AI Visibility Tracker That Measures Mention Rates, Not Screenshots](https://groas.com/post/build-your-own-ai-visibility-tracker-in)
  [October 11, 2026 • 11 min read](https://groas.com/post/build-your-own-ai-visibility-tracker-in)

  [Written by Alexander Perelman](https://groas.com/post/build-your-own-ai-visibility-tracker-in)
* [![Tiny model officials paint and measure a start line on a toy racetrack while an impatient red race car waits, already aiming for a '+30%' finish line.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3ada24f1-01e4-44af-bc2d-416929df4553.png)](https://groas.com/post/the-day-0-baseline-checklist-18-things-t)
  ## [The Day-0 Baseline Checklist: 18 Checks Before Anyone Promises More Pipeline](https://groas.com/post/the-day-0-baseline-checklist-18-things-t)
  [October 11, 2026 • 10 min read](https://groas.com/post/the-day-0-baseline-checklist-18-things-t)

  [Written by Alexander Perelman](https://groas.com/post/the-day-0-baseline-checklist-18-things-t)
* [![Cartoon of a founder reading a 'RESULTS' contract above a trapdoor under his chair, while the grinning agency rep sits on a thick safety mattress.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4b706edb-658c-4ab3-94a0-1b716984dc6b.png)](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)
  ## [“Pay Only for Results” Google Ads Contracts: A Clause-by-Clause Teardown](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)
  [October 11, 2026 • 11 min read](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)

  [Written by Alexander Perelman](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)
* [![A tiny model shop with a toll booth built across its own doorway, collecting coins from regulars who were coming in anyway—commission on existing customers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/69e03c91-b8c4-4c43-955c-265e6429c208.png)](https://groas.com/post/should-your-search-partner-take-a-cut-of)
  ## [Should Your Search Partner Take a Cut of Revenue? The Case for Revenue Share—and Against It](https://groas.com/post/should-your-search-partner-take-a-cut-of)
  [October 11, 2026 • 10 min read](https://groas.com/post/should-your-search-partner-take-a-cut-of)

  [Written by Alexander Perelman](https://groas.com/post/should-your-search-partner-take-a-cut-of)
* [![A pricey brass rain gauge precisely measures a ceiling leak while a sealed red toolbox sits unused nearby: the problem is monitored, never fixed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a97bbe9f-760e-40ab-825c-6d18ac194cc0.png)](https://groas.com/post/six-months-of-watching-zero-citations-a)
  ## [Six Months of AI Visibility Charts, Zero Buyer-Prompt Citations](https://groas.com/post/six-months-of-watching-zero-citations-a)
  [October 11, 2026 • 9 min read](https://groas.com/post/six-months-of-watching-zero-citations-a)

  [Written by Alexander Perelman](https://groas.com/post/six-months-of-watching-zero-citations-a)
* [![A doorwoman shines a UV torch on a queue of identically masked visitors, revealing that most are impostors and only a few are verified guests.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4568a1bc-01f3-4a1c-98db-2faea5fa1601.png)](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)
  ## [We Counted 13,774 AI Bot Hits. Only 3,482 Verified.](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)
  [October 11, 2026 • 10 min read](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)

  [Written by Alexander Perelman](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)
* [![At night a gas pump overflows a car's tank onto the ground as its meter spins and an attendant smiles, showing fees that grow with spend, not results.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/399c5534-5b78-44bd-be7f-e251aa753115.png)](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)
  ## [Who Charges on CPA Instead of Ad Spend? Nine Pricing Questions, Answered With the Math](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)
  [October 11, 2026 • 10 min read](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)

  [Written by Alexander Perelman](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)
* [![An open red toolbox holds only flat photo cutouts of tools, suggesting a vendor that sells a picture of the work instead of doing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6a8ef129-fea8-4bdb-b7ef-74b3e5b62ae8.png)](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)
  ## [White-Label AI SEO Glossary: 19 Terms That Separate a Service From a Dashboard](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)
  [October 11, 2026 • 12 min read](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)

  [Written by Alexander Perelman](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)
* [![Clay figure strains to feed coins into a mouse-shaped vending machine with ever-rising prices while a grinning agency man holds a '15%' tip jar.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fb29226f-9b5c-4c01-97a3-5a74258d1fe2.png)](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
  ## [Your Google Ads Agency Gets a Raise When Your CPCs Rise](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
  [October 11, 2026 • 9 min read](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)

  [Written by Alexander Perelman](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
* [![Cartoon of an agency rep offering a bigger hose, metered into his briefcase, to a client holding a leaking bucket: more spend, more fee, same leaks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/939784a2-b0d0-4c08-adee-1da6cbd3aad4.png)](https://groas.com/post/how-to-grow-your-agency-revenue-without)
  ## [Internal Memo: How to Raise Agency Revenue When Client Revenue Stalls](https://groas.com/post/how-to-grow-your-agency-revenue-without)
  [October 11, 2026 • 10 min read](https://groas.com/post/how-to-grow-your-agency-revenue-without)

  [Written by Alexander Perelman](https://groas.com/post/how-to-grow-your-agency-revenue-without)
* [![A crystal ball resting on a pencil-ruled tally ledger beside a pencil and coffee mug, as if a fortune-teller's answers are being logged every Monday.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fe551c90-af64-40c4-93fb-a64c2dd0810c.png)](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
  ## [60 Buyer Prompts for AI Search, Plus the Monday Tracking Sheet](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
  [October 11, 2026 • 10 min read](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)

  [Written by Alexander Perelman](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
* [![Clay figure proudly hangs a gilded chart while the roof caves in behind him and an unimpressed client stands in the flood under an umbrella.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2bee7eb9-2d01-4541-9671-056a4eec4963.png)](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
  ## [The AEO Beliefs That Cost Agencies Their First Renewal](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
  [October 11, 2026 • 10 min read](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)

  [Written by Alexander Perelman](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
* [![A shiny report folder with a green arrow rests on a control panel thick with dust, showing polished reporting atop controls nobody has touched.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b80df667-8f61-4452-ae03-b924c3c6fc8f.png)](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
  ## [The 30-Day Agency Test: What Does Your Google Ads Retainer Actually Buy?](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
  [October 11, 2026 • 10 min read](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)

  [Written by Alexander Perelman](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
* [![A ticking taxi meter bolted onto a thin stack of client folders, its receipt spilling off the desk: vendor costs climb while the retainer stays put.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ffd06d37-a7b1-4c89-aeed-b821b1fc26cf.png)](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
  ## [To the Agency Owner Adding AI SEO to Every Retainer: Don’t Buy a Prompt Meter](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
  [October 11, 2026 • 9 min read](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)

  [Written by Alexander Perelman](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
* [![A tiny figure drags a giant highlighter along a road of printed server logs, marking a few lines yellow while an expensive dashboard sits ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/50f4c32f-04cb-40ab-af5a-5e18531cc24d.png)](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)
  ## [One Person, 30 Days, $0 in Tools: A Playbook for AI Search Citations](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)
  [October 11, 2026 • 10 min read](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)

  [Written by Alexander Perelman](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)
* [![A clay account manager buried under drafts and charts on Friday evening while a tiny gift box tagged $29 sits on her desk: the cheap tool hides the real work.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3f6440b0-b7db-4dbf-8189-bab7b8189c2b.png)](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)
  ## [7 White-Label AEO Pricing Myths That Eat Agency Margin](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)
  [October 11, 2026 • 9 min read](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)

  [Written by Alexander Perelman](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)
* [![Tilt-shift model of a tiny courier stopped at a lowered barrier, while a polished shop waits unreachable at the end of a path of checkpoints.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ce0d6848-05e6-4120-bd57-010686ce92eb.png)](https://groas.com/post/the-ai-crawlability-pre-flight-17-techni)
  ## [The AI Crawlability Pre-Flight: 17 Checks in a Bot’s Path](https://groas.com/post/the-ai-crawlability-pre-flight-17-techni)
  [October 10, 2026 • 9 min read](https://groas.com/post/the-ai-crawlability-pre-flight-17-techni)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-crawlability-pre-flight-17-techni)
* [![A paper tabletop map where lighthouse beams light up rival shops while a tiny surveyor plants red flags in the one dark, unlit plot they skip.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c81803e2-7db3-4ac9-9125-7967cb5924bc.png)](https://groas.com/post/turn-your-google-ads-search-terms-into-a)
  ## [Turn Converting Google Ads Search Terms Into an AI Content-Gap Map](https://groas.com/post/turn-your-google-ads-search-terms-into-a)
  [October 10, 2026 • 10 min read](https://groas.com/post/turn-your-google-ads-search-terms-into-a)

  [Written by Alexander Perelman](https://groas.com/post/turn-your-google-ads-search-terms-into-a)
* [![A dismantled report on a workbench: a heap of sliced-out rows and a discarded red gauge, with only four strips pinned neatly on a towel as worth keeping.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8e04f2bc-caef-4266-b4d6-0ba2f3256cf9.png)](https://groas.com/post/teardown-a-typical-ai-content-gap-report)
  ## [Teardown: The Four Rows Worth Keeping in an AI Content Gap Report](https://groas.com/post/teardown-a-typical-ai-content-gap-report)
  [October 10, 2026 • 10 min read](https://groas.com/post/teardown-a-typical-ai-content-gap-report)

  [Written by Alexander Perelman](https://groas.com/post/teardown-a-typical-ai-content-gap-report)
* [![Cartoon of an office worker in the surf measuring one wave and writing "Position 3" as differently shaped waves roll in behind him.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/cdb89b1e-dfd6-48a4-9939-dc3e4dbc9d81.png)](https://groas.com/post/you-ran-your-own-google-ads-so-you-think)
  ## [You Know Google Ads. Here’s What That Gets Wrong About AI Visibility](https://groas.com/post/you-ran-your-own-google-ads-so-you-think)
  [October 10, 2026 • 10 min read](https://groas.com/post/you-ran-your-own-google-ads-so-you-think)

  [Written by Alexander Perelman](https://groas.com/post/you-ran-your-own-google-ads-so-you-think)

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