---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 3)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 3 of 64."
url: "https://groas.com/author/alexander-perelman/page/3"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A business owner slides a single sheet and pen across a table to an agency rep, whose smile stalls as he's asked to commit to a number in writing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/220f1c1a-6ba5-4efa-84cc-fb23d955ba02.png)](https://groas.com/post/copy-paste-scripts-for-the-business-that)
  ## [Seven Copy-Paste Scripts to Make Your PPC Agency Commit to Results](https://groas.com/post/copy-paste-scripts-for-the-business-that)
  [October 12, 2026 • 10 min read](https://groas.com/post/copy-paste-scripts-for-the-business-that)

  [Written by Alexander Perelman](https://groas.com/post/copy-paste-scripts-for-the-business-that)
* [![Clay figure frantically lays track ahead of a moving train while a founder hangs a fourth new station sign, past offers abandoned on dead-end spurs.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1c1a8bb7-9c3e-4cf0-ad28-c95b69b2dce6.png)](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)
  ## [The SaaS Account That Taught Me to Judge Search Work in 90 Days](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)
  [October 12, 2026 • 10 min read](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)

  [Written by Alexander Perelman](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)
* [![A suited hand presses its thumb on a brass scale holding crumpled blank forms, sending the needle soaring: a rigged way of counting results.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/749203a1-e4c4-47c6-bf94-d03d49601e87.png)](https://groas.com/post/before-you-sign-a-performance-based-sear)
  ## [Before You Sign a Performance-Based Search Deal: 15 Contract Checks](https://groas.com/post/before-you-sign-a-performance-based-sear)
  [October 12, 2026 • 11 min read](https://groas.com/post/before-you-sign-a-performance-based-sear)

  [Written by Alexander Perelman](https://groas.com/post/before-you-sign-a-performance-based-sear)
* [![Cartoon of a runner sprinting to a finish line while two officials carry the tape further away, mocking undefined targets in pipeline-based agency pay.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/51bed528-92fb-4487-9d48-01568519a9bb.png)](https://groas.com/post/pipeline-or-leads-should-your-search-par)
  ## [Pipeline or Qualified Leads: What Should Your Search Partner Get Paid For?](https://groas.com/post/pipeline-or-leads-should-your-search-par)
  [October 12, 2026 • 10 min read](https://groas.com/post/pipeline-or-leads-should-your-search-par)

  [Written by Alexander Perelman](https://groas.com/post/pipeline-or-leads-should-your-search-par)
* [![A wilting plant covered in sensors and gauges all reading red, while a dusty watering can sits unused: monitoring a problem isn't fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fc3582c6-c231-4152-9fdb-ab19e4c13eec.png)](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)
  ## [The AEO Vendor Glossary: 22 Terms That Measure Results or Change Them](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)
  [October 12, 2026 • 11 min read](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)
* [![Cartoon of agency staff proudly pointing at a towering 'Impressions' bar while their client squints at a tiny 'Customers' bar, his $4,000 invoice under his mug.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a0294692-12a8-4aed-9b03-d7fab15e526c.png)](https://groas.com/post/month-six-of-our-exciting-partnership-yo)
  ## [Month Six: Your Google Ads Agency’s Quarterly Business Review, Annotated](https://groas.com/post/month-six-of-our-exciting-partnership-yo)
  [October 12, 2026 • 9 min read](https://groas.com/post/month-six-of-our-exciting-partnership-yo)

  [Written by Alexander Perelman](https://groas.com/post/month-six-of-our-exciting-partnership-yo)
* [![A standing paper invoice wears novelty nose-glasses and a 'Results-Based' name tag, a retainer bill thinly disguised as a performance deal.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b99315db-edd4-4cdf-85da-2b4f0bde6ac8.png)](https://groas.com/post/7-myths-about-performance-based-google-a)
  ## [7 Myths About Performance-Based Google Ads Pricing That Keep Retainers Alive](https://groas.com/post/7-myths-about-performance-based-google-a)
  [October 12, 2026 • 9 min read](https://groas.com/post/7-myths-about-performance-based-google-a)

  [Written by Alexander Perelman](https://groas.com/post/7-myths-about-performance-based-google-a)
* [![Clay diner scene: an agency man nibbles one pea while pushing a huge burnt banknote lasagna to a shocked founder, showing who really eats the loss.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/010efef8-2554-49f9-b6e9-a9e67febbfc1.png)](https://groas.com/post/will-you-actually-eat-the-loss-seven-que)
  ## [Will They Actually Eat the Loss? Seven Questions About Performance-Based Search Marketing](https://groas.com/post/will-you-actually-eat-the-loss-seven-que)
  [October 12, 2026 • 9 min read](https://groas.com/post/will-you-actually-eat-the-loss-seven-que)

  [Written by Alexander Perelman](https://groas.com/post/will-you-actually-eat-the-loss-seven-que)
* [![Tabletop model of a small shop with a toll booth on its own doorstep, its loyal regulars paying a coin to get in, a cut on sales it would have made anyway.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ce438b17-a4ce-46b9-9e52-7eccc903f683.png)](https://groas.com/post/an-open-letter-to-the-founder-about-to-g)
  ## [An Open Letter to the Founder Offered a 15% Cut of Google Ads Revenue](https://groas.com/post/an-open-letter-to-the-founder-about-to-g)
  [October 12, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-founder-about-to-g)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-founder-about-to-g)
* [![A magnifying glass over a contract reveals its fine print is made of tiny fishhooks and padlocks, while glossy agency brochures sit ignored behind it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d7cf5179-4d72-4299-88b9-1daf98271d5c.png)](https://groas.com/post/directive-vs-disruptive-advertising-vs-a)
  ## [Directive vs Disruptive Advertising vs groas: Compare the Contract, Not the Case Studies](https://groas.com/post/directive-vs-disruptive-advertising-vs-a)
  [October 12, 2026 • 11 min read](https://groas.com/post/directive-vs-disruptive-advertising-vs-a)

  [Written by Alexander Perelman](https://groas.com/post/directive-vs-disruptive-advertising-vs-a)
* [![A tabletop model town of ten shops under renovation, tended by one tiny manager with a ladder, while an unplugged taxi meter lies abandoned outside.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/adaf02e0-b76d-40ee-9b77-038453211b81.png)](https://groas.com/post/one-account-manager-ten-client-domains-s)
  ## [One Manager, Ten Domains, 60 Days: A White-Label AEO Playbook](https://groas.com/post/one-account-manager-ten-client-domains-s)
  [October 12, 2026 • 10 min read](https://groas.com/post/one-account-manager-ten-client-domains-s)

  [Written by Alexander Perelman](https://groas.com/post/one-account-manager-ten-client-domains-s)
* [![A $100 bill on a cake plate cut three ways: a thin neat wedge, a ragged chunk buried in cheap form slips, and one clean pre-measured line.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/385f33d3-1a40-4c5f-8346-cbb843b95612.png)](https://groas.com/post/percentage-of-spend-vs-pay-per-acquisiti)
  ## [Percentage of Spend vs Pay-Per-Acquisition vs Flat Fee: The $20k Google Ads Test](https://groas.com/post/percentage-of-spend-vs-pay-per-acquisiti)
  [October 12, 2026 • 10 min read](https://groas.com/post/percentage-of-spend-vs-pay-per-acquisiti)

  [Written by Alexander Perelman](https://groas.com/post/percentage-of-spend-vs-pay-per-acquisiti)
* [![An arcade claw drops a tiny red telephone back onto a pile of prizes while a hand feeds in another coin: you pay whether or not it delivers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/388d4115-6ff3-4604-bd3f-5cf8d5c39aee.png)](https://groas.com/post/best-disruptive-advertising-alternatives)
  ## [The Best Disruptive Advertising Alternatives, Ranked by Who Pays When Results Miss](https://groas.com/post/best-disruptive-advertising-alternatives)
  [October 12, 2026 • 10 min read](https://groas.com/post/best-disruptive-advertising-alternatives)

  [Written by Alexander Perelman](https://groas.com/post/best-disruptive-advertising-alternatives)
* [![A skeptical man crouches in a greenhouse, measuring a 'WORKED' seedling against an identical 'CONTROL' one beside an unsigned contract.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/feaed93d-665a-4719-874e-8430a4434055.png)](https://groas.com/post/the-30-day-aeo-tool-bake-off-a-test-any)
  ## [The 30-Day AEO Holdout: Test Citations Before You Sign](https://groas.com/post/the-30-day-aeo-tool-bake-off-a-test-any)
  [October 12, 2026 • 9 min read](https://groas.com/post/the-30-day-aeo-tool-bake-off-a-test-any)

  [Written by Alexander Perelman](https://groas.com/post/the-30-day-aeo-tool-bake-off-a-test-any)
* [![A funnel stuffed with printed articles feeds a pipe whose red valve is shut, so an empty glass sits under a dry tap: content can't flow past the block.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0adebcb8-957c-4ce6-bcbe-8f433824caea.png)](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)
  ## [The AI-Visibility Pre-Flight: 27 Checks Before You Pay for ChatGPT Optimization](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)
  [October 11, 2026 • 9 min read](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)
* [![A shopkeeper on a ladder repaints a glossy green storefront while its front door is bricked shut, so no one can get in to see the new paint.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5dd082f1-dd0f-4f61-9b46-8931ae33f61e.png)](https://groas.com/post/are-ai-assistants-even-reading-your-page)
  ## [Before You Rewrite for AI Citations, Run This 30-Day Server Log Test](https://groas.com/post/are-ai-assistants-even-reading-your-page)
  [October 11, 2026 • 10 min read](https://groas.com/post/are-ai-assistants-even-reading-your-page)

  [Written by Alexander Perelman](https://groas.com/post/are-ai-assistants-even-reading-your-page)
* [![An answer card pinned open on a dissection tray, its four snipped passages threaded to sources while glossy unpinned pages sit ignored](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b68ac22d-c914-49ca-a348-79ae64d02b4e.png)](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)
  ## [I Tore Down One Google AI Overview. Here’s What Its Citations Reveal](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)
  [October 11, 2026 • 11 min read](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)

  [Written by Alexander Perelman](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)
* [![A mouldy agency playbook binder sits in a fridge with a "BEST BEFORE JUN 2024" sticker, suggesting old AI search tactics have expired.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ec5b3ea6-5bb4-4230-8b68-ea4370e51df4.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)
  ## [From SGE to AI Mode: How Google’s Citation Rules Changed](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)
  [October 11, 2026 • 9 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)

  [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)
* [![Cartoon of a roofer offering cash at a library answers desk while the librarian ignores him, clipping the useful paragraph that actually earns the spot.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9f0e1b35-adf6-4a10-a148-d2bb6ff87bab.png)](https://groas.com/post/what-business-owners-get-wrong-when-they)
  ## [Google AI Overviews Aren’t Ad Slots: Six Beginner Beliefs That Waste Budget](https://groas.com/post/what-business-owners-get-wrong-when-they)
  [October 11, 2026 • 9 min read](https://groas.com/post/what-business-owners-get-wrong-when-they)

  [Written by Alexander Perelman](https://groas.com/post/what-business-owners-get-wrong-when-they)
* [![A tiny model's grand marble hall sits empty while a crowd of miniature inspectors with flashlights mobs one plain page in a side corridor.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6b8751ce-9c84-4879-8003-5fa4db62fdc9.png)](https://groas.com/post/7-things-businesses-believe-about-gettin-2)
  ## [7 Myths About AI Citations, Tested Against Crawler Logs](https://groas.com/post/7-things-businesses-believe-about-gettin-2)
  [October 11, 2026 • 10 min read](https://groas.com/post/7-things-businesses-believe-about-gettin-2)

  [Written by Alexander Perelman](https://groas.com/post/7-things-businesses-believe-about-gettin-2)
* [![Clay shop owner inspects a queue of disguised visitors (a raccoon, a fake-moustached man, kids in a coat), all wearing 'GPTBot' name tags.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d20dc508-e53a-40c9-a299-de4ef91145b4.png)](https://groas.com/post/can-chatgpt-claude-and-perplexity-actual)
  ## [Can AI Fetchers Read Your Page? A 45-Minute Check Before You Buy a Fix](https://groas.com/post/can-chatgpt-claude-and-perplexity-actual)
  [October 11, 2026 • 8 min read](https://groas.com/post/can-chatgpt-claude-and-perplexity-actual)

  [Written by Alexander Perelman](https://groas.com/post/can-chatgpt-claude-and-perplexity-actual)
* [![Tiny model greyhounds race after a paper form on the lure rail while a gold-coin rabbit sits ignored in the infield: chasing the metric, not the money.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/12cf6d2b-24f6-48c4-bbe4-bbdf7365ad7e.png)](https://groas.com/post/cpa-roas-or-pipeline-the-complete-guide)
  ## [CPA, ROAS or Pipeline? Choose the Metric Your Search Partner Answers To](https://groas.com/post/cpa-roas-or-pipeline-the-complete-guide)
  [October 11, 2026 • 11 min read](https://groas.com/post/cpa-roas-or-pipeline-the-complete-guide)

  [Written by Alexander Perelman](https://groas.com/post/cpa-roas-or-pipeline-the-complete-guide)
* [![A model building where a huge crowd mobs the front gate reading a notice, while a small queue walks past an empty hall to one lit room handing out a booklet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2ef2d9d5-92d3-4af8-b2a7-e82eec4bf7f2.png)](https://groas.com/post/the-page-chatgpt-kept-coming-back-to-30)
  ## [13,405 Requests, Zero Live-Session Fetches: The Guide AI Agents Kept Requesting](https://groas.com/post/the-page-chatgpt-kept-coming-back-to-30)
  [October 11, 2026 • 9 min read](https://groas.com/post/the-page-chatgpt-kept-coming-back-to-30)

  [Written by Alexander Perelman](https://groas.com/post/the-page-chatgpt-kept-coming-back-to-30)
* [![A tiny model city: couriers queue at a small kiosk with one dated sheet while a grand columned hall next door sits dusty and deserted.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fa78264a-4be9-474f-aab4-0323095af9d4.png)](https://groas.com/post/how-to-get-your-business-cited-in-chatgp)
  ## [How to Get Cited in ChatGPT and Perplexity: Win the Live Fetch](https://groas.com/post/how-to-get-your-business-cited-in-chatgp)
  [October 11, 2026 • 10 min read](https://groas.com/post/how-to-get-your-business-cited-in-chatgp)

  [Written by Alexander Perelman](https://groas.com/post/how-to-get-your-business-cited-in-chatgp)

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